The assumptions we make…
Last week I received a phone call from a fellow named Buzz. He was with a trucking company and went on for a few minutes on how his company could take my bikes, pick them up from my facility or the port and deliver them to anywhere in the US – and they had the best rates! When he finally came up for air, I said, “Buzz, I appreciate you calling and find that really interesting. Our company is a consulting group – a service. We do move our bodies from one place to another. However, we don’t have products that need truck transport.”
Buzz commented, “But your name is Red BIKE! And you don’t you sell bikes?”
“Yeah,” I said with a smile on my face, “names can be funny. I was just at StarBUCKS, and they don’t sell hunting equipment! Go figure…”
Thinking it would be beneficial for Buzz to do a quick little search on the internet before he makes his next call, or at least get curious about his prospective client first to find out what their needs are. Always learn the most stuff from things that really happen to you. Do you have any “assumption” stories?